On April 7, 2023, DEENA successfully reached a brand strategic partnership with Bottega di Lungavita, the founder of the Italian century old brand and the founder of Meihu.
A signing ceremony was held for the brand strategic cooperation between DEENA and Bottega, titled "Strong Collaboration towards a New Future".
Brand background
Over the past century, Bottega has adhered to the brand positioning of plant hair dyes, and has achieved brand shaping and global influence breakthroughs through long historical accumulation! In the face of increasingly fierce market competition and complex consumer demands, Bottega still adheres to the ancient plant hair dyeing method, believing that nature breeds all things, and all things return to nature. Adhering to nature is the best answer to the product. Throughout the long history of the brand, Bottega has maintained a love for science, constantly exploring and researching, gathering the most natural raw materials of nature, and committed to bringing the power of nature to the city, bringing every consumer and adding color to their healthy lives.
Tracy, the head of Bottega's Asia Pacific region, expressed great joy in the strategic cooperation with Bottega brand. Mr. Li from DeEn also delivered a speech thanking the entire team of Bottega for their trust and choice. At the same time, he also believes that the strong alliance between the two sides can allow more young Chinese people to come into contact with our brand and fall in love with it. Together, we will create a new era of win-win cooperation and mutual achievement.
At the same time, we look forward to more partners working together to achieve a win-win situation.