DEENA Partners with PERLWEISS, Germany’s Leading Oral Care Brand, as Exclusive Cross-Border Distributor for China
Jointly Unlocking New Opportunities in China’s Premium Efficacy-Driven Oral Care Market

January 2026 — DEENA is proud to announce the signing of an exclusive cross-border distribution agreement with PERLWEISS, a renowned German professional whitening toothpaste brand. Effective immediately, DEENA will assume full responsibility for PERLWEISS’s market expansion, channel partnerships, and supply chain management across cross-border e-commerce channels in China.

This strategic collaboration brings together PERLWEISS’s decades-long expertise in professional teeth whitening R&D and DEENA’s proven capabilities in operating imported brands and building robust distribution networks in China. Together, they aim to introduce high-efficacy, differentiated oral care products tailored to the evolving demands of Chinese consumers.

Founded in Germany over 40 years ago, PERLWEISS is one of Europe’s most influential professional whitening toothpaste brands. It is widely recognized for its proprietary whitening formula system and iconic upside-down packaging design. The brand has long specialized in targeted solutions for teeth whitening, stain removal, and comprehensive oral care—offering products that span from daily maintenance to professional-grade whitening.

Under this partnership, DEENA will initially launch three core PERLWEISS product lines in China:

• Classic Pearl Whitening Series
• Tobacco & Stubborn Stain Removal Series
• Professional High-Efficacy Whitening Series

These offerings are specifically curated to meet Chinese consumers’ growing demand for premium oral care products that deliver clear efficacy, trustworthy ingredients, and well-defined positioning.

A Powerful Alliance Building Differentiated Competitive Advantages

1. Complementary Strengths in Technology and Market Expertise
PERLWEISS excels in German-engineered formulations and advanced whitening technology, while DEENA brings deep experience in China’s cross-border ecosystem and channel development. This synergy enables rapid establishment of brand credibility and channel trust in the Chinese market.

2. Mature Cross-Border Infrastructure and Supply Chain Capabilities
DEENA operates a global supply network spanning over 20 countries and regions, with established capabilities in B2B wholesale, B2C dropshipping, multi-warehouse coordination, and compliant cross-border operations—ensuring reliable, efficient, and scalable product delivery for partners.

Shared Vision and Future Roadmap

According to PERLWEISS brand representatives:
“DEENA’s profound understanding of the Chinese market and its professional operational capabilities in cross-border channels were key factors in our decision to appoint them as our exclusive cross-border distributor in China.”

Both parties have already initiated joint training and market support programs to ensure the accurate and high-quality localization of product knowledge, brand philosophy, and service standards.

Looking ahead, DEENA will continue to drive PERLWEISS’s strategic rollout across key cross-border platforms and premium retail channels in China, steadily enhancing brand awareness and market penetration.