Deena Agency Limited, established in 2013, specializes in cross-bordere-commerce import and export.With over a decade of experience, we have built a mature omnichannel brand operations system across sectors including pharmaceuticals & healthcare, personal care, beauty & cosmetics,fragrance,mother & baby, FMCG, and pet food.
Our Strengths
• Authenticity Guaranteed: 100% genuine products sourced directly from brands.
• Category Expertise: Strong focus on core sectors such as healthcare, personal
care, beauty, and fragrance.
• Flexible Collaboration: Hybrid B2B wholesale and B2C retail support, tailored to
different growth stages.
• Global Synergy: Tri-hub operations in Shenzhen, Hong Kong, and Germany,
covering procurement, warehousing, logistics, distribution, and marketing.
Customs Clearance
Distribution & Dropshipping
Brand Agency
Brand Clearance
Omnichannel E-commerce
Global Direct Sourcing
The Deena team has always responded to industry evolution with professional expertise and empowered brand growth through innovative thinking, establishing itself as a trusted global partner for brands navigating the high-quality development wave of cross-border e-commerce.
Today, Deena is building a dynamic and highly capable next-generation team matrix:
Strategic Core (Born 1985–1995): With over a decade of industry experience, they possess deep insights into global market shifts and craft forward-looking strategies for brands.
Execution Vanguard (Born 1995–2000): As digital natives, they intuitively master platform rules and emerging marketing technologies across domestic and international markets, serving as the vital bridge between brands and the new generation of consumers.
Unified Strength: Every team member brings hands-on, omnichannel operational experience across multiple brands and categories, ensuring seamless execution from strategy to implementation.
Year of Establishment
Total Number of Employees
Countries and Regions Covered
Number of SUK
•Dern's Next Decade
•Soaring Higher Than Ever
• Awarded “KA Supplier” by Vipshop
• Recognized as “Outstanding Service Provider” by JD.com
• Named “Star Service Provider” by Tmall Global
• Honored as “Quality Supplier” by JD Supermarket
• Awarded the “Bronze Tao Pai Dang” title by Taobao/Tmall
• Expanded into categories including home goods, food, personal care, and household cleaning, ranking among the top 10 in these sectors
• Received the “Best Merchant Service Award” from Yunji in 2017
• Recognized as a “Three-Star Service Provider” by Tmall in the second half of 2017
• Ranked among China’s Top 10 Cross-border Cosmetic E-commerce Operators in 2018
• Named a “Strategic Cooperation Enterprise” by Vipshop
• Became a leading operator in the cross-border beauty industry
• Awarded “Core Supplier” status by Amazon
• Received the “Outstanding E-commerce Warehousing & Logistics Service Award”
• Named a “Three-Star Service Provider” by Tmall in the first half of 2015
• Named a “Three-Star Service Provider” by Tmall in the second half of 2015
• Awarded the “Bronze Tao Pai Dang” title by Tmall Global
• All health supplement brands managed by us ranked among the top three in their respective categories
• Among the first batch of Tao Pai Dang agencies in China’s cross-border e-commerce sector
• One of the pioneering integrated cross-border e-commerce service providers
+86 188 2411 9104
+86 134 1873 5009
jiangyan@deenagent.com
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Address：Rheinstr. 41 - 64283 - Darmstadt
Address: Room 51, Unit C, 8th Floor, Fu Hua Industrial Building, 10–16 Ban Shan Street, Tsuen Wan, New Territories, Hong Kong
Address：Room 1618, Building T1, Haiyuan City, No. 8 Fu'an Avenue, Longgang District, Shenzhen, Guangdong ProvinceAddress：Room 1618, Building T1, Haiyuan City, No. 8 Fu'an Avenue, Longgang District, Shenzhen, Guangdong Province
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