On April 7, 2023, Deen successfully established a strategic brand partnership with Bottega di Lungavita, a century-old Italian brand and pioneer in beauty and skincare.

A signing ceremony was held for the strategic brand cooperation agreement between Deen and Bottega di Lungavita, themed "A Powerful Alliance Towards a New Future."

Brand Background

For nearly a century, Bottega di Lungavita has adhered to its brand positioning as a plant-based hair dye provider, building its brand and achieving global influence through a long history. Facing increasingly fierce market competition and increasingly complex consumer demands, Bottega di Lungavita remains committed to preserving ancient plant-based hair dyeing methods, believing that nature nurtures all things, and all things return to nature, upholding that nature is the best answer for products. Throughout its long brand history, Bottega di Lungavita has maintained a passion for science, continuously exploring and developing, gathering the most natural ingredients, and striving to bring the power of nature to cities and to every consumer, adding color to their healthy lives.

Tracy, Head of Bottega di Lungavita Asia Pacific, expressed her delight at the strategic partnership with the brand. Mr. Li, General Manager of Deen, also delivered a speech, thanking the entire Bottega Veneta team for their trust and choice. He expressed his belief that the strong alliance between the two companies will allow more young Chinese people to come into contact with and fall in love with the brand, creating a new era of win-win cooperation and mutual success.

We also look forward to more partners joining us for mutual benefit.